- Image of the Whispbar Racks HD Bar roof rack system, one of the many Whispbar products available at ORS Racks Direct. Whispbar Racks recently featured this nationwide dealer with a Whispbar Featured Retailer Profile.
Whispbar Retailer Profile: ORS Racks Direct
In the digital “inter-scape” world of retail, the game is changing for the cargo management category! It’s no longer Pepsi vs. Coke in the same sense that it has been Yakima Racks vs. Thule Racks – Whispbar is here to set a different tone – essentially shaking things up; making it a different category. Whispbar is sleek, aero, and most of all quiet and consumers need to know that. Who is a retailer who is doing this very well? Enter, Catherine Ricklefs and David Ricklefs from ORS Racks Direct.
We recently had the opportunity to meet up with these two (husband and wife team) and find out what they are doing to make sure consumers hear the difference…no pun intended here…of Whispbar. I asked David and Catherine what it takes to step into the lead from a retailer’s perspective for getting a new product into the hands of the consumers it speaks to.
Dana (Whispbar Racks): David, we have been receiving a lot of buzz from your website blog and Twitter tweets through our social monitoring efforts and ORS has been LOUD!!! How are you keeping up? Running the business and keeping your employees happy – not to mention raising a newborn – congratulations by the way from us at Yakima, takes a serious time commitment. But seriously, how are you keeping the momentum rolling?
David Ricklefs (ORS): Dana, it’s simple really. It’s a tremendous amount of work on my behalf – really its manual labor – I am constantly monitoring the buzz that comes across all our social channels. I am really “listening” and responding as quickly as possible – that takes work and plenty of it.
Dana (Whispbar Racks): I can only imagine the time you spend on this, for we have a couple people at Yakima monitoring our social and its hard work. What drove you to attack the product introduction as you have through the social marketing aspect?
David Ricklefs (ORS): I knew what Whispbar was bringing to the table after you hosted your retailers in Portland back in April to unveil the product and the retail program to support it. I knew that I needed to be first in the digital game to capitalize on sales, so I took the “playbook” and ran with it. In your online partner line-up, ORS is really a small shop, but it has a big punch and I knew that I could capture a large audience if I could have a louder voice. I knew that by leveraging our website blog, Facebook and Twitter accounts I could not only communicate to our existing followers that we were bringing a new product – something that was game changing – no longer a Pepsi vs. Coke choice. Whispbar is more fuel efficient, quieter, and sleeker – sexier too! I needed to voice that and that’s exactly what I have been doing.
Dana (Whispbar Racks): That’s awesome David! Have you been receiving some positive upswing in demand for Whispbar in the past few months that it’s been in the market?
David Ricklefs (ORS): Yes, in fact, we have generated some tremendous interest in the products and are taking orders now. Our sales team is bought into the product and its benefits, so we are converting that “untapped” demand to sales through them.
Dana (Whispbar Racks): This is fantastic! We really appreciate your business and will find every opportunity we can to support you and the other online partners in the coming months and into 2012 – which will be a very exciting year for all!
visit the ORS Racks Direct selection of Whispbar Racks